About Classic Vision

Classic Vision Creates History

The renowned MIDO show in Milan bestows the prestigious Bestore Design and Bestore Innovation awards every year on two leading optical shops selected from entries received from around the world.

The Bestore Design award goes to a store whose outstanding layout, materials, design and furnishings contribute to creating an unforgettable shopping experience. The Bestore Innovation award is given to a store that is outstanding in terms of new ways of engaging in customer service, interacting with suppliers, communication, store history and professional, human and emotional aspects.

Doing India proud at this year’s MIDO 2022 was Mumbai’s well-known Classic Vision. The stand-alone optical store has been conferred the Bestore Innovation award – a first for India!

Classic Vision was founded by Shri Umesh Dedhia 24 years back in the western suburbs of Mumbai known as Vile Parle. The store owes its growth and success to the founder, followed by strong efforts of his son & daughter in law who is also an optometrist – Chetan and Priyanka Dedhia.

The Dedhias were invited to the awards ceremony hosted on 1 May 2022 in Italy to receive the honor, and to be congratulated by MIDO president Giovanni Vitaloni.  The team of Chetan and Priyanka has been weaving their magic in running Classic Vision so successfully.

The store and specialized clinic is known for its premium brands, super-specialty optometric services and state-of-the-art equipment. The full range of vision care products – all types of spectacles, sunglasses and contact lenses, including some of the most luxurious international brands and services – are backed by comprehensive eye check-ups. Its strong goodwill in the industry and rapport with its suppliers and various international brands ensures priority access to the latest products and equipment.

Obviously there’s much more to it – which is what the Bestore Innovation award is all about.

Classic Vision’s distinct services range from clear effective communication with customers, constant upgrading of in-house skills and services, personalized interactions with a human and digital touch, making each and every patient and customer feel special. 

Customers can avail of valet services and then walk into a relaxed environment where they are pampered and treated like family. 

A fully operational pantry serves beverages and snacks to every person walking in. There are celebrations such as birthdays, lucky draws, video shoots and more.

Importantly, the store is wheelchair-friendly, child friendly and welcomes pets as well. Customized hydraulic escalator from Spain provides easy access to the two floors and helps in assisting prams and wheelchairs. VIP clients also have access to a luxury lounge.

Children are attended to by their in-house pediatric optometrist. In addition, the junior counter is full of good cheer with its shape of a yellow school bus. A corner of the store displays toys and is dedicated to activities for kids.

The store offers Myopia Control Technology which is particularly beneficial for children. Their clinical practice has extremely advanced technological instruments from the best brands. There’s a special room for precision fitting of glasses robotically, untouched by human hands. They have the revolutionary 3DNA technology for customers to construct a spectacle completely by themselves.

All of which runs parallel to its exclusive dealership of many top-of-the-line  independent global brands and authorized holding of numerous limited edition luxury brands.

Classic Vision at MG Road, Vile Parle East, Mumbai, is open daily for 12 hours and the team of Classic Vision work round the clock to offer best optical solutions and a lifetime shopping experience.

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